FEBRUARY 14, 2020
NEW YORK CITY—Core Home, the New York City-based design & manufacturer of premium housewares, announced their new licensing venture with outdoor brand Eddie Bauer. The deal was brokered by Orchard Street Ventures. Their partnership will develop a breadth of stainless steel insulated bottles, cup, camping products and accessories for the contemporary consumer while remaining rooted in rich heritage and unequivocal quality.
“Our partnership with Eddie Bauer bolsters Core Home’s commitment to bringing legacy and innovation to our consumers,” said Alan Bram, Core Home Founder and President. “Eddie Bauer has always been an innovative leader in the outdoor industry, it’s what their brand is founded on. As they celebrate their 100 Year Anniversary, we are thrilled to be bringing our expertise along with our shared commitment to quality to forge this new and exciting phase for both brands.” The collaboration will yield a unique line of new products primarily focusing on reusable bottles and accessories that expand Core Home’s already extensive portfolio of drinkware as well as hiking and camping products that will feature outdoor cookware and food prep equipment.
“In developing a new range of products with Eddie Bauer, there is the opportunity for us to bring consumers the authenticity they crave with brands they can trust,” says Bram, “These products will capture the outdoor ethos of Eddie Bauer in addition to the innovation and ingenuity that is engrained in our Core Home philosophy.”
Offering a variety of products that are backed by the Eddie Bauer, as well as the novelty and know-how of Core Home, makes for a unique hybrid of advantages. Both Eddie Bauer and Core Home are inspired by the evolving needs of their consumers and are embracing this new relationship as an exciting way to blend the two brands.
About Core Home
Established in 2009 by Brothers Alan and Steven Bram, current Founder & President and CEO respectively, Core Home is a New York City-born industry leader in housewares that couple innovative design and high-quality materials. Core Home remains the parent company to other subsidiaries such as Manna, the notable hydration brand that curates design-centric drinkware products, as well as other kitchenware brands including Thyme & Table, Core Kitchen, and Brooklyn Steel Co.
About Eddie Bauer
Eddie Bauer is an outdoor brand offering performance outerwear, apparel, footwear, accessories, and gear. For 100 years, Eddie Bauer has been inspiring and enabling people to live their adventure. Eddie Bauer products are built to last and are available online at www.eddiebauer.com, and at more than 300 stores in the United States, Canada, Germany, Japan, and other international markets.
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